Saudi Chemical Giant Chooses Extron TouchLink Configurable Control
We used Extron control products because they're easy to install, use, and maintain.Yousef Abdul Hadi Smartech Projects Manager
SABIC, the Saudi Basic Industries Corporation, an $84 billion chemical company headquartered in Riyadh, Saudi Arabia, is one of the largest companies in the world. So when SABIC wanted an AV system for its new training academy, it demanded world class equipment and service. AV integrator Smartech Technologies chose Extron signal routing and control equipment for the installation.
"We used Extron products because they're easy to install, use, and maintain," says Smartech Projects Manager Yousef Abdul Hadi, "allowing us to create a fully integrated and powerful system with equipment from a single manufacturer."
SABIC Academy is a learning and development center providing education and training to SABIC staff from around the world. The academy consists of 34 rooms, including lecture halls, training rooms, classrooms, meeting rooms, and an auditorium.
The academy uses trainers from around the world, so the AV system had to be user friendly, yet able to handle the academy's wide variety of high end equipment, including PCs, DVD/Blu-ray players, auto tracking video system, HD videoconference systems, document cameras, projectors with motorized ceiling lifts, motorized projection screens, and plasma displays. "By using Extron products, we installed the system in record time and integrated it smoothly with all the AV equipment," says Abdul Hadi.
The academy has three classroom sizes: a regular meeting room, Chief Learning Officer meeting room, and
an auditorium. All rooms utilize an Extron configurable control system comprised of a
TLP 350MV 3.5 inch (8.9 cm) wall mounted TouchLink touchpanel and an
Classrooms and Meeting Rooms: TouchLink, IP Link, and Matrix Switchers
The small and medium-sized classrooms and regular meeting room have a fairly simple presentation design.
The medium-sized classrooms include two projectors and screens, DVD player, and a 65 inch (1.7 meter)
plasma display. Signals to and from the additional equipment are routed through an Extron
The large classrooms have Sony HD video systems and TrackVIEW 100 video camera tracking systems for videoconferencing.
Signals from these are routed through an Extron
Chief Learning Officer Meeting Room: IN1508 Scaling Presentation Switcher
In addition to the other AV equipment, the CLO meeting room contains:
- Sony HD video conference system
- Televic HD video conference system
- Audio matrix mixer
- DVD recorder with 1080p upscaling via HDMI
- Interactive pen display
Signals from laptops plugged into an Extron
IN1508, video signals from the various sources are routed through an Extron video distribution
amplifier to a 65 inch (1.7 meter) plasma display, LCD projector, and through an Extron
Auditorium: Large but Simple
The auditorium is simply configured: a
World Class Results for a World Class Company
SABIC's new AV system, built around Extron TouchLink-based configurable control, fully meets the academy's need for participant feedback, global networking, cross-functional and cross-cultural learning, and uniformity of both content and delivery. According to Abdul Hadi, "Extron never disappoints, always providing a high level of quality, service, and support. We've used Extron many times, and with each new project we become even more impressed."